Photo Credit: tokyofashion.com
When we talk about Kawaii fashion, what do we actually mean? With more and more young women here in the UK getting into this new and exciting subculture from Japan, it's not surprising that there is a lot for us to learn about it, and where it comes from. So let's look at a little of its history before diving into the amazing world of Kawaii fashion.
Cute donuts on sale in Japan. Photo Credit: kokatu.com |
When we say Kawaii fashion, it covers a whole range of cute styles and interpretations, the most popular being Lolita, Sweet Lolita, Fairy Kei, Pop Kei, Decora and Spank!. Each of these styles is unique, and yet most people would never know the differences between them! But, speaking generally, Kawaii fashion can mean any style that focuses on a cute look, often consisting mainly of shades of pink, blue, purple and yellow. Kawaii outfits also commonly feature cute characters like bunnies, bears, or cats and also prints or accessories featuring food like ice creams, biscuits or candy. Bolder styles can include large graphic prints and neon colours, as well as large accessories and in your face make up.
But, the easiest way to help you get a grasp on the forever growing world of Kawaii fashion, here is a brief outline of the most popular style types.
Lolita
Example of a Lolita Photo Credit:laurabububun |
Lolita fashion takes its image from Victorian times, with maid/A line style dresses, bows and lace. There are many different types of Lolita fashion from Traditional, to Gothic. To read more detail about Lolita fashions click here (link added soon).
Sweet Lolita
Example of a Sweet Lolita Photo Credit: Princess-Peachie |
Sweet Lolita is a basically a "girlier" version of the classic Lolita look. Instead of darker coloured dresses and accessories, Sweet Lolitas wear mainly pastel pinks blues and purples, often with more lace and accessories too. To read more detail about Lolita fashions click here (link added soon).
Fairy Kei
Example of Fairy Kei or "Fairies" Photo Credit:Thesushitimes |
Fairy Kei is a look that consists of pastel colours (pinks blues and purples) and has an almost "fluffy" appearance with often poofy skirts and wooly sweaters. When styling fairy kei outfits think of the words "soft" and "sweet" and you'll do just fine. To read more detail on Fairy Kei Click Here (link added soon)
Pop Kei
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Many girls often merge Pop Kei and Fairy kei together, and for this reason can sometimes be hard to tell apart. Pop Kei is usually associated with looks that contain darker or more neon colours, and are perhaps a little less girly then Fairy Kei looks. Pop Kei outfits contain more denim, graphic prints and polka-dots, and also feature 80's pop aspects of style. Brighter Pop Kei wearers often include neon garments, accessories similar to decora and more make up. To read more detail on Pop Kei Click Here |
Spank! is actually a brand, but its huge popularity means it has become a style in itself. It consists of often vintage and used clothing of similar styles to Pop and Fairy Kei but featuring images like Care Bears, My Little Pony or even characters like Power Rangers. To read more detail on Spank! Click Here (link added soon)
Decora Kei
Example of Decora fashion Photo Credit:TokyoFashion.com |
Decora Kei is easier to tell apart, and the name says it all. Decora is all about decorating yourself with big, bright accessories. This can even means plushies on your head, or large plastic motifs and icons. Colours have a feel of 80's neon pop, and outfits are often garish and in your face. Usually, Decora involves large amounts of all types of accessories, and is one of the most creative styles in Kawaii fashion. To read more detail on Decora Kei Click Here
For the close, this article should have taught you everything you need to know about the main styles of Kawaii fashion so that now you can enjoy them just like so many other girls in the UK are today!
**please note, in detail articles about particular styles are currently being written, links will be added soon**
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