Kawaii-B All About: Fairy Kei

Fairy kei is a Japanese street fashion style, that has recently exploded in popularity all across the world. With its sweet pastel colour palette similar to that of sweet lolita, it is all about being cute, sweet and you guessed it... fairy like! 

Fairy Kei often includes elements of Decora and is often confused with the Pop Kei and Party Kei styles, but they all have their staples which set them apart. Fairy kei is not the same as Pop Kei!

Fairy Kei outfits are made up almost purely of pastels, including light pink, blue, yellow and purple as the most common. White is also used to balance out candy colours. Darker colours are almost never seen as part of a fairy kei outfit.

Fairy Kei looks often also include elements of the 80's like leg warmers, and vintage cutesy designs like Barbie, Care Bears, Polly Pocket and other characters. These often cross over into Pop Kei and Spank! type outfits as well. Let's just take a quick look at the difference between these!

Clashing patterns and darker colours including black, shows a pop kei kind
of look to these outfits. The graphic patterns add to the "pop" feel, even though the girl on the
left has fairy coloured accessories and skirt.
The inclusion of darker purples, as well as black tell us this isn't
a fairy kei outfit, but what makes this Spank! look is the vintage jumper, but
most of all the polka dot skirt. Spank! style is also more to do with
wearing pre-owned clothing as opposed to brand new.
This outfit is typical Fairy Kei. What make this fairy kei, is the all pastels
colour palette, and the fluffy and floaty textures of the skirt and jumper.

One more style often confused and mixed in with Fairy Kei is Cult Party Kei. Cult Party Kei is all about layering
floaty skirts, dresses and outer garments. Often with a very light coloured palette, and include a lot of chiffon!
Of course it is up to you how you wear a style! Mixtures of Pop, Cult and Fairy Kei are very common, but now you know how to tell them apart!

So when building you fairy outfit, don't just focus on colour, think about texture. Also, oversized garments and jumpers add a really cute look especially if the jumper is fluffy. Or even a fluffy pastel scarf can add a different texture and feel to your outfit!

Here are a few great examples of fairy kei for inspiration from TokyoFashion.com! If you enjoy fairy kei, tell us what your favorite part of your outfit is, and what inspire you!

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  1. This blogpost is so inspiring! Love the photos~!


  2. I love Fairy kei because of the colour palette as well as the fluffy, cute feeling you get from wearing it ^^
    I also like the combination of Fairy kei and Decora it's so cute together <3

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